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New South Sales Group
Our goal is to represent the finest lighting and lighting related manufacturers in lighting showrooms and electrical distributors in North and South Carolina. We will do this with honesty and integrity and grow our business by building on established relationships through performance and service.


Western North Carolina Phil Cook
Phil graduated from NC State University with a degree in Business Management. He has spent fourteen years in outside sales at two large electrical distributors and three years in decorative lighting sales. Phil’s engaging personality, honesty and work ethic will be a huge asset to our agency in both lighting showrooms and electrical distributors. Phil will be covering western North Carolina and part of South Carolina.


South Carolina Bill McDaniel
Bill graduated from Clemson University with a degree in Business Administration and enjoyed a successful career in the textile industry including twelve years with Levi Strauss. Four years ago he decided to make a career change and get involved in the lighting industry becoming lighting representative. Bill quickly established himself with his customers and factories with his upbeat personality, outstanding work ethic and commitment to integrity and excellence. He will be covering most of South Carolina.


Eastern North Carolina Dean Stiebeling
Dean has thirty-seven years experience in sales, twenty of them in lighting and seventeen in medical equipment sales and sales management. He and his wife Janette have covered eastern North Carolina and Myrtle Beach, South Carolina for eight years in the lighting industry. They have become a highly effective team building a market having very little volume into a highly productive territory. They pride themselves on the relationships they have built with their customers, their work ethic and the service they provide.